About Bob Wendlinger

Bob WendlingerBob Wendlinger has had a long and successful career as a communicator. He has written radio scripts, magazine articles, training films, and books. For many years he managed a creative group at one of the world's largest corporations.

Always interested in the issues of creativity and writing blocks, he has spent much of the last ten years developing and field-testing the memory triggering process, which culminated in The Memory Triggering Book.

He also conducts workshops on memory triggering, and has been an adjunct professor in the MBA program at St. Mary's College, Moraga, California.

Bob lives with his wife, Dr. Joan Cole, in the San Francisco Bay Area. Between them, they have six children and six grandchildren. His professional biography appears in Who's Who in America.


Dick Olney's Triggering Experience


What Are Memory Triggers?

Marcel Proust's Memory Trigger


A Sampler of Memory Triggers

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